t feels kinda weird to post this. What you’ll find below is actually an interview I myself gave, not conducted. But since it didn’t get to be published and I was reluctant to let it go to waste…Anyhow, the other day we were approached by this guy from an online magazine called the Racket. He wanted to pick my brains about how and why I started our blog, what I make of brand dropping or what my favorite lines with brand names are. It all went well - but in the meantime the magazine took a break from operating and its fate is still unknown. So there you have it: the interviewer becomes the interviewee.